Search results for "Urban marketing"
showing 3 items of 3 documents
Cheese as a food souvenir in Sicily
2022
Souvenirs are elements of territorial communication, and they are examples of the marketing strategy of destinations. Souvenirs are objects that allow us to remember moments we have experienced and places we have visited. Drawing on the close relationships between places and souvenirs, this paper analyses cheese as a food souvenir in the island of Sicily. The method is based on a qualitative design which includes visits and interviews with local sellers in the food markets and food shops in Palermo, with the objective to reveal how cheese is protected and promoted as a symbol of Sicilian culture and heritage from a marketing perspective. Results of the paper show that cheeses made in Sicily…
Communication analysis of the nomination proposals for inclusion in Unesco's World Heritage list : a comparative reading of “Ancient Georgian traditi…
2021
We live in a globalized world in which the attractiveness of territories, cultural policy and creativity are important levers for economic and sustainable development. Even a small territory or medium-sized cities can build their image by attracting tourists to increase economic benefits. Among other instruments, the Unesco's list has become increasingly popular. What are the consequences of classifying cities, know-how, traditions such as the world heritage of humanity? What are the differences in the ranking of items from different countries? The term heritage indicates all the objects, historical monuments, landscapes, or traditions of a country. There is the classification of these elem…
Gestión del cuerpo y planificación urbana: Desplazamiento de significado en la reivención de cuepos y ciudades
2020
Contemporary cities have administrations increasingly marked by urban planning guidelines that are guided by business and marketing and, to attract investments and tourists, implement strategies that aim to homogenize, spectacularize and control urban space. However, other experiences in the city potentially build new meaning to it, which would escape those strategically planned, creating alternative possibilities of uses, diverging from the way thar are predicted and proposed by the governmental power in their urban marketing strategies. The article discusses how the occupation of urban spaces by transvestites for prostitution may imply reflections on the role of norms of gender in the (re…